MDes 603: Design Innovation Lab

Elective (3 credits)
Mondays 2–6pm
Office hours upon request

Professor: Shaun Gummere
sgummere@massart.edu
617-640-6337

Course Syllabus

Course Description

Welcome to Design Innovation Lab. Through articles, class discussions, individual reflection, and a team project, we will explore the theory and apply the practice of design and innovation in this studio course. Using design and innovation techniques such as human-centered research, ideation, concept testing, prototyping, iteration, and business model innovation, teams will develop and propose solutions to a studio-based project.

Resources

• Innovation Leader

• Harvard Business Review

• Design Mind – Frog

• DMI: Design Management Institute

• FastCompany

Week 1: Welcome to Design Innovation

Week 2: What Is Design Research?

Week 3: Gathering Research

Week 4: So What? Analysis, Synthesis, Insights

Week 5: No Class (Indigenous People’s Day)

Week 6: Opportunity Ideation

Week 7: Concept / Value Proposition Testing

Week 8: Product & Service Prototyping

Week 9: Why Are Business Models Essential to Innovation?

Week 10: Capturing Value (Reverse Financial Statements)

Week 11: Storytelling

Week 12: Final Project Presentation Draft

Week 13: Final Project Presentation

Case Study Presentations

Week 3 (Sept 28): Lego

Week 7 (Oct 26): Airbnb

Week 9 (Nov 9): Kodak

Week 11 (Nov 16): Juul

Week 12 (Dec 23): Rural Development