MDes 603: Design Innovation Lab

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Week 8: Product & Service Prototyping

• Reading Review

• Prototyping Presentation & Bodystorming Exercise

• Finding Deal Killers: Discovery-Driven Planning

• Present and Discuss Project Work to Date

• Start Creating Prototypes / Project Next Steps

Presentation deck

Reading for 11/9:

• Service Innovation: A Service-Dominant Logic Perspective

• Aggregation Theory

In Class 11/9

• Reading Review

• Case Study Presentation: Kodak

• Prototype Testing Results and discussion