MDes 603: Design Innovation Lab

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Week 6: Opportunity Ideation

• Reading Review

• Present/discuss key insights from your interviews

• Review and discuss VPCs in class

• Concept Testing Presentation & Exercise

• Start concept creation and testing plan

Presentation deck

Next Week:

• Guest speaker: Jason Goodwin (Human-Centered Design Lead, Eastern Bank). Come prepared to ask Jason questions.

Due by 10/26:

• As a group, fill out the solution side of the VPC.

• Create and test 3 different concept storyboards with at least 3 users (more is better). Come prepared to share a summary of findings. Answer if you should persevere, pivot, or stop.

Reading for 10/26:

• Watch: The art of innovation

• Airbnb Case Study

In Class 10/26

• Case Study (group exercise)

• Discuss concept testing results

• Refine and sketch round 2