MDes 603: Design Innovation Lab

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Week 9: Testing Results / The Business Model Canvas

• Kodak Case Study (Ella)

• Reading Review

• The Business Model Canvas

• Prototype Testing Results / Project Status Update

• Practice Building a Business Model Canvas

Presentation Deck

Read by 11/16:

• The little-known tool that inspired the Lean Startup

Review:

• Watch: Business Model Canvas Explained

• Watch: Business Model Canvas Tutorial - Uber Business Model

In class 11/16:

• Case Study Presentation

• Discuss BMCs

• Reverse Financial Statement

Due by 11/16:

• BMC draft: Positioning