Readings for next week
Qualitative Data Synthesis Guide: Raw Data to Actionable Insights (Bao)
Watch: Strategyzer’s Value Proposition Canvas Explained (Ella)
Assignment
Come to class with 2 questions from the reading that you want to ask the facilitator.
Guest Speaker: Griff Resch (Managing Director, Not Impossible Labs & Founder, NGL Advisors). Research Griff’s background and come prepared to ask him questions. He’ll present a number of examples of the work he’s done in corporate/startup innovation and I’ve asked him to leave 15-20 minutes for a discussion with you.
As soon as possible:
Submit your Design Brief draft
Outreach to potential interviewees. Recruiting always takes longer than you think and people flake out/cancel on you! Be prepared!
No later than Thursday at 5pm:
Submit your research plan and interview guide for feedback. Your target should be 8-12 interviews.
Who you will talk to and when
Why they are relevant
How you will talk to them (in-person, via phone, via Zoom/ FaceTime)
How you will take and share notes
Before Monday at 2:00, you must complete:
Interviews with 8-12 customers (2-3 interviews per person on your team)
Read the articles on how to analyze interviews
Get in touch with me this week if you’d like feedback and guidance.