MDes 603: Design Innovation Lab

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Week 7: Concept/Value Proposition Testing

• Jason Goodwin, guest speaker

• Reading Review

• Case Study Presentation

• Present and Discuss Project Work to Date (research, VPC, concept testing)

• Finding Deal Killers: Discovery Driven Planning

• Determine Next Steps (insights, concepts)

Presentation deck

Reading for 11/2:

• Prototyping User Experiences

• Prototyping: Learn Eight Common Methods and Best Practices

• Testing Your Business Model: A Reference Guide

In Class 11/2

• Review concept testing results and final selection

• Answer: what are the top three “deal killer” assumptions and how will you test them?

• Decide what you need to test and how you will test to learn

• Start low-fidelity sketches or service prototypes