Readings for next week
Assignment
Come to class with 2 questions from the reading
Case Study presentation
Everyone, please read the case study: LEGO Implementing Open Innovation to Drive Innovation Inside Companies
15-20 minutes on the case study
Tell a story about the history of your innovation, what makes it an innovation, and the concept/attributes/channels/adoption of innovation relevant to the key points of this case study
Send the file or link to me BEFORE next class
Meet outside of class at a team and discuss your project topic.
Share with me before next class for approval.
This is a good opportunity to do secondary research, outreach to potential users or buyers to better understand the problem space, and use AI to learn more about industry trends and other factors that may create innovation opportunities.
Try to make resolve as much as possible but don’t make the perfect of the good. In other words, share what you’ve got.
Write a hypothesis memo (a one pager) and come prepared to discuss:
An opportunity statement for the problem are you want to explore
Why you selected this problem to pursue for your final project? What selection criteria were most important to the team?
A runner-up idea, and what it would take for it to win
What do you think—today—is the riskiest assumption? What must be true for your innovation to be successful?
Individually, include what you want to get out of this project, why will this be valuable to you?