MDes 603: Design Innovation Lab

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Presentation deck

Week 4: So What? Analysis, Synthesis, Insights

  • Guest Speaker: Griff Resch

  • Reading Review

  • Intro to Value Proposition Canvas

  • Discuss/Refine Project Briefs, Research Plans, and Interview Guides

Note: no class on 10/12. As a team, please use next week to make progress. I am available for check-in, and in fact, would like a status report and questions from you early next week. You will need to work as a team to align on activities, share the workload, and coordinate to review and discuss the research.

Readings for next class

Assignment

  • Come to class with 2 questions from the reading

  • Due by 10/19:

    • Conduct additional user interviews (5-7). Bonus if you are able to use a different research technique, such as observational research.

    • Analyze your findings to identify repeating patterns and themes.

    • As a group fill in the “customer” side of the VPC canvas

    • Come prepared to present an interim report (see below)

  • Jason Goodwin, Head of Human-Centered Design at Eastern Bank will be our guest speaker on 10/19. Come prepared to ask him questions.

In Class 10/19

  • Present key insights from your interviews. Plan for around 6-8 slides. I am curious to hear:

    • What you initially thought

    • What you observed

    • The patterns you’re starting to see in the data (reference your working VPC as appropriate)

    • Your interim interpretation of the meaning (the “so what?”) of the data

    • Support with evidence from your interviews (e.g., verbatims)

    • Things you’re unsure about

  • Here are some links to resources that describe how to produce & deliver an effective research report. Note that yours is interim, so will not be as fully resolved.

  • Review and discuss VPCs in class

  • Start concept creation and testing plan